Copywriting.
I specialise in full copywriting services for artists, designers and small businesses. I regularly support clients with full website copy, product descriptions, SEO articles/blogs, sales funnels and email marketing.
A lover of creating a unique, and more importantly, authentic Tone of Voice for my clients — encompassing their values and complementing their products and services. I tap into their ideal audience and learn how to speak their language to make sure any launch, lands.
Read on for clippings…
Services
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Whether it’s an engaging homepage, persuasive product descriptions, or sales funnels, we write with clarity and purpose. Using SEO best practices, we ensure that clicks turn into customers.
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Engage your audiences with in-depth content through articles, guides and white papers. Translating complex information into easy reads builds trust and demonstrates expertise.
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Big impact / few words. Designed to land and nurture your ideal audience, drive conversions, and elevate brand awareness. Creative copy for social media, email marketing and adverts.
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Full strategy support and campaign copy that is perfectly aligned with your business objectives. Ensuring every. single. word. contributes to measurable results.
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Using data to really understand your audience, we craft highly persuasive copy that leads readers to an irresistible call to action. From traditional print to digital platforms, we ensure your brand stands out in a noisy world.
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Translating technical information into concise, easy to follow and engaging copy for guides, articles, infographics and scripts.
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Whether your brand is playful, professional or something in between, we can craft a unique tone of voice that reflects your brand values and resonates with your target audience.
Clippings
Medium: Print & Online, Delicate Rébellion
Subject: Design, Fashion, Sustainability
Theme: Artist Profile
“I didn’t know how to thread a sewing machine at the beginning and just winged it by learning from my peers hoping none of the tutors would notice.”
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Full Website Copy
Good Times Padel Club
A new platform celebrating the good people, places and spaces of the padel community. As part of wider strategy support, editorial and media pack content.
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Full Website Copy
Cheynes Hairdressing
Reinventing the digital presence of a well established hairdresser. Full web, tech copy and policies were crafted as part of a full web design and brand refresh.
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Website Article/SEO
Cheynes Hairdressing
As part of their web and brand relaunch, a series of articles were crafted to launch a fresh tone of voice for the brand while establishing further footfall via SEO.
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Website Article/SEO
Good Times Padel Club
The World's Most Aesthetic Padel Courts, an article to kick-off the platform’s commitment to celebrating beautifully designed sports facilities.
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Social Media
Good Times Padel Club
Using Instagram to strategically lay the foundations for a growing community, while nurturing new relationships with potential advertisers.
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About Page
Cheynes Hairdressing
We took the the story of Cheynes and turned it into an editorial-style read designed to establish trust and inform clients about the history of the brand.
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SEO Landing Pages
Cheynes Hairdressing
As part of our full web design, rewrite and branding project for Cheynes, we created geographical landing pages that are enjoyable to read, while working hard on their SEO.
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Technical Service Pages
Cheynes Hairdressing
Creating easy to digest, informative articles on each service with a view to educating clients and encourage bookings. From a straightforward hair cut, to more specialist services.
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Team Bios
Cheynes Hairdressing
Our vision was to invite a fresh youthful audience to Cheynes. The introduction of a new blog gives the team a place to share their work, and clients the opportunity to meet their stylists.
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Social/Web/Email Campaign
The Elopement Society
Encouraging engagement and support from The Elopement Society community through supplier spotlights shared as part of the #locallovemakers campaign.
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Lifestyle + Community
Delicate Rébellion
Exploring a range of themes as Editor of an independent print magazine. Specialising in the arts and supporting creatives to confidently market and sell their work.
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Website Article /SEO
Dick’s Edinburgh
A photoseries guide to Edinburgh’s hidden retreats for those looking to escape the noise and find some calm amidst the chaos of the Edinburgh Festival.
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Full Website Copy
Miss Mobile Disco
I was tasked to give Emily’s one woman DJ business a glow up from the inside out. This project covered design, web and a full re-write to entice new clients.
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About Page
Miss Mobile Disco
Six months after her vibrant and fun relaunch, Emily’s enquiries increased so much that she had to recruit two more DJ’s to keep up with demand.
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Website Article/SEO
Dick’s Edinburgh
Take a closer look at select garments from Casey Casey’s collection. This series of articles formed the basis of a newly implemented digital strategy for Dick’s.
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Email Templates/Nurture Series
Dick’s Edinburgh
Redesigned templates, landing pages and implemented a nurture series that has seen Dick’s subscriber count, open and click rates double in 3 months. More on that, here.
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Website Article/SEO
Lifehouse Hotel + Spa
Provided a series of five website articles that would inspire a more valuable approach to writing the Lifehouse careers blog with templates and future content ideas.
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Website Article /Collaboration
Dick’s Edinburgh
Invited local contemporary artist, Kevin Harman to become part of Dick’s AW23 campaign which resulted in richer content providing more value to the campaign overall.
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Website Article/SEO
Dick’s Edinburgh
A guide to layering for the winter seasons. An article profiling the designer, Casey Casey and their collection. Offering faraway customers more insight into each piece.
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Website Copy/Editing/SEO
Dick’s Edinburgh
Working with the words of Designer Izabella Doyle into a webworthy article to introduce the new collection from Wright + Doyle. This piece forms part of a wider campaign for the store.
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Guide
No Issue
In collaboration with noissue, I was asked to write an article that would help creatives find their way to a more sustainable practice, and another nodding to community.
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Web Copy + Sales Pages
Solen Collet
As part of a wider web build project, I undertook a full SEO re-write of content, created sales pages and sub-blogs and visuals for various packages to support Solen’s multi-faceted business.
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Socials + PR
Ltd Ink Corporation
Positioning, PR and socials for Ltd Ink’s living installation. An underground community market combining contemporary art, crafts and traditional bric-a-brac.
In Print.
Most of my work in the past half-decade is published via Delicate Rébellion. An independent magazine project spanning four years and eight printed publications. Distributed globally to a dedicated and creative readership.
My editorial backgrounds serves as an anchor to all my projects. My ability to wrap compelling copy in beautiful design is the reason why most of my clients trust me with their digital presence.
A big red book for the Super Power Agency.
Client: Super Power Agency
Medium: Print, 196 pages
I was commissioned to produce a book that would communicate the work of the Super Power Agency. The purpose? To engage educators, policymakers and volunteers as well as encourage donations from potential funders. A calling card, of sorts.
Editorial Direction
Longform articles
Tone of Voice
Interviews
Art Direction
Production Management
Ghost writing.
I find the words for people who find writing tough.
Time restrictions, dyslexia or lack of confidence in writing, looming deadlines and English as a second language are all reasons clients have requested this service. Always delivered discretely, the outcomes are never shared without permission.
Reports, Audits + Presentations
Whatever the purpose of your document, I create structured copy and layouts that makes for accessible and easy comprehension.
Writing & Comms Resume
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Marketing Society Scotland
I was responsible for strategising and implementing individual comms strategies for events in addition to regular member updates via web, Linkedin, Twitter and email marketing.
Example: Interview with Ellie Norman, Formula 1
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Lux Events
I worked with Lux Events as Comms and Design Manager until I took the leap to self-employment in 2018. I was responsible for strategising all comms and event collateral to support the success of events. Clients included; TEDx, Marketing Society Scotland, The Hunter Foundation, Highlands and Islands Food & Drink, The Obama Foundation, Volvo and Edrington.
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Grange Publications
I worked with Grange for five years, devising page plans, researching, curating content and pictures for licensed commercial publications. Titles included Premier League football teams; Chelsea, Arsenal, West Ham, Rangers + Celtic and various music artists including Justin Bieber and One Direction. A teenage dream!
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Sunshine Agency
I worked with Sunshine from March - September 2023 offering senior copywriting support across various client campaigns including: Four Pure, Highland Spring, Macsweens and Lifehouse Spa.
